MCDONALD’S
Rethinking the fast-food dining experience.
- Architecture
- Project management & deployment
In the land of haute cuisine, McDonald’s has always been an innovation brand – one step ahead of consumer needs with new recipes, ordering methods and even the introduction of table service. But how could it maintain a leading position in a fiercely competitive French fast-food market?
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![Repenser l’expérience de la restauration rapide](https://www.wconrandesign.com/wp-content/uploads/2024/03/mcdo2_full_2752-min-1376x918.jpg)
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At a glance, Originals is a condensed version of McDonald’s. It combines efficiency with a clear customer journey and features the signaling and graphic codes of the brand’s best-sellers. The strength of Originals lies in its obviousness.
![Repenser l’expérience de la restauration rapide](https://www.wconrandesign.com/wp-content/uploads/2024/03/mcdo6_full_2752-min-1376x918.jpg)
![Repenser l’expérience de la restauration rapide](https://www.wconrandesign.com/wp-content/uploads/2024/03/mcdo7_full_2752-min-1376x918.jpg)
![Repenser l’expérience de la restauration rapide](https://www.wconrandesign.com/wp-content/uploads/2024/03/mcdo8_full_2752-min-1376x780.jpg)
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